If there’s one thing New Orleans knows how to do, it’s throw a parade. But the Krewe of Red Beans takes this art form and seasons it with a dash of quirkiness and a whole lot of heart. What started as a neighborhood walking parade in 2009 with just 25 bean-bedecked participants has grown into a full-fledged community phenomenon, making waves far beyond Mardi Gras season.
Beans and Beginnings
Founded by Devin De Wulf, the Krewe of Red Beans began 16 years ago with a simple idea: parade with flair while celebrating the city’s culture. Inspired by the Black Masking Indians’ suit-making tradition and the energy of second-line parades, De Wulf and his fellow krewe members donned creative “bean suits”—meticulously handcrafted costumes adorned with dried beans—and hit the streets. Though their first parade marched to the tune of no spectators, the krewe’s spirit was undeniable. Today, their Lundi Gras parade draws crowds of 15,000 spectators and is a family-friendly favorite where kids and parents can march side by side.\
A Bean-Fueled Mission
Krewe of Red Beans is more than a parade; it’s a movement dedicated to supporting the community that makes New Orleans unique. During the pandemic, they spearheaded initiatives like Feed the Front Line NOLA and Feed the Second Line, raising millions to support healthcare workers, local restaurants, and cultural icons. They also launched “Hire A Mardi Gras Artist” to keep float artists employed when parades were canceled. From delivering groceries to elders and creating jobs for younger musicians to repairing 154 homes after Hurricane Ida, the Krewe has consistently stepped up in times of need. Their efforts highlight a simple truth: New Orleans thrives when its culture bearers are supported.
Welcome to Beanlandia
In 2021, the Krewe planted roots in a permanent headquarters: Beanlandia. Located at 3300 Royal St., this unique space is equal parts community hub, museum, and cultural incubator. Beanlandia hosts mural festivals, educational events, and even a Cajun music initiative with Louis Michot called “La Louisiane.” And let’s not forget Muy Pwa, their bean-themed café that serves up creativity with a side of coffee. The Krewe’s goal is to expand programming for kids and families, fostering a culture of connection and opportunity.
How to Get Involved
Want to support this bean-powered movement? Consider becoming a member of Beanlandia for as little as $5 a month. Membership helps fund cultural programs, kids’ initiatives, and community events. Or simply show up to their parade and cheer them on—after all, every great krewe needs an enthusiastic audience.
Looking Ahead
The future looks bright (and deliciously bean-filled) for the Krewe of Red Beans. With plans to launch their first summer camp for kids and expand their programming, they’re proving that even something as humble as a dried bean can spark creativity, connection, and change. Visit their website kreweofredbeans.org, or follow them on Instagram @RedBeansParade to keep in touch with Krewe ahead of its March 3 parade.
This Lundi Gras, take a moment to marvel at the whimsical world of bean suits, brass bands, and boundless community spirit. The Krewe of Red Beans reminds us all that it’s possible to have fun while making a difference—one bean at a time. Happy Carnival!
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