On fields across New Orleans, Reign Rugby is teaching young athletes lessons that extend far beyond the game itself. While rugby is known worldwide for its physicality, its foundation is built on respect, teamwork, and community. For Reign Rugby, those values are introduced from the very first practice, shaping how players treat teammates, opponents, and the game. Founded with a mission to empower youth both on and off the field, the nonprofit is a program where personal development matters just as much as athletic skill.

It’s More Than a Game

Reign Rugby is a nonprofit youth rugby organization that introduces children to the sport through age-based programs. The organization runs programs throughout the year, including seasonal leagues, camps, clinics, school PE takeovers, and afterschool programs across New Orleans, Baton Rouge, and the North Shore, with plans to impact over 20,000 kids this year. 

“We’re giving all kids, all different backgrounds, all sizes and shapes, opportunities because kids in New Orleans need more opportunities,” says Denton Hunter, Reign Rugby’s chief operating officer. 

Those opportunities extend beyond the field. Denton explains that positive, structured programs give kids something meaningful to commit to outside of school, helping them develop accountability while connecting them with mentors and role models in their experienced coaching staff. Rugby, she explains, creates space for kids to discover what they enjoy while building confidence and discipline. 

Denton also stresses the importance of helping kids see beyond their immediate surroundings. “Learning that there’s more than just New Orleans is such a big eye opener for them. And that’s something that’s really important.” 

Coach JP du Plessis explains that no matter where the game is played, rugby shares a common set of values. Respect for teammates, opponents, referees, and fans is central to the sport’s culture. Rugby also emphasizes selflessness, JP says, teaching players that success depends on the team rather than the individual players. “We touch heavily on, ‘it’s not about me, it’s about the team.’” 

Giving Kids a Place to Grow

Development is a central focus for Reign Rugby, particularly for younger players. Children begin with co-ed flag rugby, an accessible, inclusive, and safe way to play before transitioning into more traditional leagues around age 12. “One of the things I’ve noticed is that the kids don’t really know what to expect when they get introduced to the sport, but they end up loving it,” says Denton. “It’s flag rugby for these kids, so anyone can play it and it’s fun.” 

JP explains that rugby’s constant movement keeps players engaged and learning. With minimal stoppage in play, every child stays engaged, touching the ball, making decisions, and contributing throughout the game. “The whole process that we have put together is very, very well designed and specifically designed to entertain the kids and give them an opportunity to develop generally, to develop in rugby, and get an opportunity to compete and have fun.” 

“I’d tell parents who are interested to give it a try,” says Denton.”You don’t know until you try, and don’t know how much impact it’s going to have on your child. You’ll be impressed with our coaches. You’ll be impressed with the respect that your child gets from it and the fun they end up having.” 

Learn more about Reign Rugby at reignrugby.com.