As the NFL’s most anticipated event of the year approaches, New Orleans is rolling out the red carpet for Super Bowl LIX with a jam-packed week of festivities that highlight the city’s unique culture, music, food, and community spirit. From free parades to family-friendly activities, here’s what locals and visitors can look forward to as the Big Game touches down in the Crescent City for the 11th time.
Todd Graves Crowned Super Bowl Parade King
One of the marquee events of the week is the first-ever Super Bowl Host Committee Parade, set to take place in the heart of the French Quarter on Saturday morning, February 8. Free and open to the public, the parade will feature vibrant Super Bowl-themed floats, marching bands, and local performance groups, culminating in a festive celebration of New Orleans’ rich culture. Leading the parade as King is Todd Graves, a Louisiana native and founder of the globally successful Raising Cane’s Chicken Fingers chain.
Graves’ story is a testament to the entrepreneurial spirit of Louisiana. Starting his business at age 24, he grew Raising Cane’s from a single location in Baton Rouge to a global brand on track to reach $5 billion in sales by the end of 2024. “This parade showcases everything there is to love about Louisiana,” Graves shared. “Our culture is one of the most unique in the world, and we’re here to show everyone what we’re about.”
Family-Friendly Fun at the Super Bowl Experience
For families and football fans alike, the Super Bowl Experience at the Ernest N. Morial Convention Center promises an immersive, interactive celebration from Wednesday, February 5, through Saturday, February 8. Attendees can meet NFL players, participate in interactive games, and even snap a photo with the Vince Lombardi Trophy. Tickets start at $20 for adults, while kids 12 and under can attend for free.
Celebrate Music and Faith at the Super Bowl Soulful Celebration
On Wednesday, February 5, the Mahalia Jackson Theater will host the annual Super Bowl Soulful Celebration, an inspirational concert featuring a star-studded lineup of gospel, R&B, and country artists. Past performers have included icons like Patti LaBelle and Kirk Franklin, and this year’s show promises to deliver another unforgettable night of music and unity.
Honoring the Best in Football
NFL Honors, the league’s annual awards show, will take center stage at the historic Saenger Theatre on Thursday, February 6. Fans can watch live as the league recognizes standout achievements from the 2024 season, with performances and appearances by some of football’s biggest names. The event will be broadcast live at 9 p.m. ET on FOX.
A Feast for Foodies and Philanthropists
Taste of the NFL, the league’s premier culinary event, will take place at the National World War II Museum on Saturday, February 8. Featuring celebrity chefs like Andrew Zimmern and Carla Hall alongside local culinary stars, this event combines fine dining with philanthropy. Proceeds will benefit efforts to combat child hunger, making it a delicious way to give back to the community.
Immerse Yourself in Louisiana’s Culture
The Louisiana Culture Festival at the French Market will run from Friday, February 7, to Saturday, February 8, offering a showcase of the state’s diverse heritage. Visitors can enjoy live jazz and Zydeco performances, storytelling sessions, and hands-on cultural activities like basket weaving and cooking demonstrations.
Unveiling the Pregame Entertainment Lineup
The NFL has also announced an exciting pregame entertainment lineup for Super Bowl LIX, celebrating the rich musical heritage of New Orleans. Held at Caesars Superdome on February 9, 2025, the show features Jon Batiste, Trombone Shorty, Lauren Daigle, and Ledisi—all celebrated artists with Louisiana roots. Highlights include Batiste performing the national anthem, Trombone Shorty and Daigle delivering “America the Beautiful,” and Ledisi inspiring audiences with “Lift Every Voice and Sing.”
The performances will also emphasize inclusivity, with American Sign Language (ASL) renditions by artists Stephanie Nogueras, Otis Jones IV, and Matt Maxey, ensuring accessibility for the Deaf and hard-of-hearing community.
Bringing It All Together
The week of Super Bowl LIX promises to be a celebration like no other, with events that highlight everything from the city’s world-famous music and food to its vibrant community spirit. Whether you’re a lifelong New Orleanian or a first-time visitor, there’s something for everyone to enjoy.
For more details on tickets and event schedules, visit NFL.com/SuperBowlLocal. We’ll see you there, ready to cheer, dance, and celebrate the magic of New Orleans!
